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How to make money from your hobby or passion?

How to make money from your hobby or passion?

In 20 Ideas on how to make money after retirement I offered some possibilities to earn extra cash. But what if you have no idea how and where to start to make money from your hobby? I’ll give you some ideas here.

Be passionate about your hobby

The number 1 condition is that you are a raving enthusiast of your hobby. Everything else comes second. Your enthusiasm will seep through everything you will tell, write or show about the subject. And enthusiasm is contagious.

Do you know all the ins and outs of your hobby? That’s a nice bonus. Ditto for being a true craftsman or -woman. Or from always getting the best results. 

Believe me, nothing beats passion. You’ll notice once you are going to tell others about your hobby, you’ll want to investigate things thoroughly. Being curious and open-minded is a better starting point then knowing it all.

How to start – the practicalities 

You need a channel or medium through which you reach your audience. This can be a brick and mortar construction, such as a shop. But then you will need to invest a lot of money. So, let’s keep it digitally to keep the initial costs down.

The cheapest way is to start on one of the social media. Choose one and concentrate fully on that one. It’s no use when you are at the beginning to join all of them. It will dilute your attention and thus your results.

The disadvantage of social media as a channel is that their policy can change from one day to the next. Or they can stop all together. Making you lose all your content.

Own your content and your assets

It is safer to have a website of your own as your digital asset. This will mean the costs of a domain and/or hosting. There are some free methods to start, for instance on wordpress.com. Just make sure it’s easy to later switch to a domain of your own if you choose a free option.

Another digital asset you need at some point is an email list. THE motto on the internet is “The money is in the list”. For that you need a mail provider. A free option is Mailchimp, that allows you to have 2.000 addresses before you have to switch to a paid account. Personally I use ActiveCampaign, which I like more but only has a free trial of 14 days.

Now what to do next?

Monetize your hobby

Once you have decided about the medium you are going to use, in other words the ‘where’, you have to decide on the ‘what’. And yes, I know, the what is your hobby. But that’s still quite generic.

Let me give you an example to make it clearer. Let’s say you are a fanatic gardener. What are you going to share about gardening? Are you going to show pictures of how beautiful the flowers are? Or do you want to tell about the tools one should use? Or how to grow plants from seeds? Do you want to explain about kitchen gardening?

In the end it might very well be that you are going to talk about all of the above, but your task of making content is so much easier if you unravel your topic first in a couple of main subtopics.

  • Make a list of all the keywords related to your hobby you can think of.
  • Browse the internet for websites about your hobby to get inspiration for even more keywords.
  • Group them.

You have to decide on the form

Video is a great tool to make money from your hobby

The form will influence the choices of medium you make. I’ll give examples in the list. Keep in mind that I give examples about Social Media, but almost all items of the list can be on your own website. These are examples to inspire you and get your grey matter in motion. 🙂

  • Tell about your hobby
    You can write articles on a Facebook page. Make blog posts on your own website. Write guest blogs for others. 
  • Show what you made
    You can show a method or a technique by making lots of pictures that you put on Instagram or Pinterest. Or better yet, make a video of it and put it on YouTube.
  • Sell your products
    Facebook has ‘Marketplace’ where you can sell. You can have your own web shop. Physical products will give more hassle than digital ones, although there are ways to hand over that hassle to someone else.
  • Sell the materials that are needed
    Affiliate marketing is a great way for that.
  • Teach about it, so others can practice it themselves*
    Webinars or masterclasses are a great way to share knowledge by using Zoom or Facebook Live for interaction.
    You can make assignments that people will have to do and then show to you for feedback, either on Zoom or Skype. 

* If you want to teach people what you do, then try to think of the different ways people learn. Some people want to see, others would rather listen and some need to touch. The last aspect is a bit difficult on the internet, the first two are easier to accomplish. 

In short, the where, what and how:

Make money from your hobby
  • Where – which medium are you going to use?
  • What – what will your content be about? 
  • How – will you write, lecture, give demonstrations, let people participate?

It seems so little, doesn’t it? Just 3 items, how hard can it be. Yet I know from my own experience that you will have to make many decisions and it will be hard to decide on what to do first.

I am part of an online community. If you are serious about making money from your hobby then my best tip is to join us. Even the free version includes a course of 10 lessons that teach you step by step where to start and what the best methods are.

You will get every opportunity to practice writing, make a website and publish your content. While being part of a friendly and helpful worldwide community. And with me as your coach to ask all your questions. Email me if you already have questions! 🙂

Tell me in the comment box what you are going to rave about!

16 thoughts on “How to make money from your hobby or passion?”

  1. I really enjoy reading all of your lovely and unique posts. I also bookmarked your website to come back to as well 🙂

    Making money from your hobby is probably the best thing you can do for yourself and others. You will give your passion the best shot. So it’s a win win situation for both yourself and the consumer.

    You’ve laid out some lovely ideas to make money from your passion.

    Thank you very much
    All the best
    Habib

    Reply
  2. Hi Hannie, I bet you opened some eyes for people perhaps recently trying to find a way to make some extra money. If someone even thought of turning a hobby into money, it was probably the making side of it, like actually making a pot and selling it. It can also be nice and profitable, but why leaving out another possibility to profit out of the same hobby? Not to mention those who will be grateful to learn some of your mastery. You certainly got some “grey matter in motion”. Well done.

    Reply
      • Hi Hannie. This is a very informative post, even to those who already might have a social media platform but still struggle is some way. I like where you said to choose one platform and focus on that because it’s very difficult to do great in everyone. I think I am making that mistake as I am not sure where most of my audience lies so I try to post on many platforms. Thank you for your help and insight.

        Reply
        • Great, Chantelle, I am glad this helps. And I too started out on all of the social media, it’s just too overwhelming that way 🙂

          Reply
  3. Hey Hannie,

    I strongly believe that we should all follow but also develop our passion and interest in order to find a job that won’t feel like a job.
    You made a very good point in your comprehensive article.

    Reply
  4. Thank you for this thorough and informative post.
    Making money online from our hobby is definitely possible thanks to the internet.
    And I agree. We need to make our content our own by just buying a domain and web hosting. Unfortunate many neglect this process.
    Thank you for sharing.

    Reply
  5. Great article on how to make money from your hobby. The instruction you have provided is bang out. Taking the hobby online will not only cut costs tremendously but will also give you the opportunity to expand your business to a much greater audience of customers. Cheers

    Reply
  6. Good Morning Hannie,

    I think the title of your website No Geraniums is such fun. Age-wise we are in the same group and I am neither sitting idle behind those plants.

    To write about our hobbies, about the things we are interested in and passionate about can be very rewarding. Doing that my grey cells have been reactivated a lot. Personally, I can say having a website and communicating with the world is a great thing.

    I am sure your post will animate a lot of people to get going and be creative.

    Regards, Taetske

    Reply

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